Visibility Coaching // Helping Businesses ‘Do’ Content Marketing That’s Down to Earth and Gets Results
Visibility Coaching is a friendly support program for businesses to promote clear, consistent messages in their online marketing material.
Visibility Coaching encourages you to post those messages with a strategic approach.
Visibility Coaching motivates you to keep publishing sophisticated content so that you stay connected to the people who have elected to follow you on your social media platforms. Visibility Coaching helps you engender good relationships with current followers and also to grow your communities and lists.
Ultimately, Visibility Coaching helps you stay at the forefront of your market’s mind, which helps you to sell what you do!
If you’re not posting regularly, and you’re not posting content that makes sense to what you sell (your products and services), then you’re likely invisible to your market. Everyone is on social media nowadays – and content marketing is what people put on social media platforms that can lead to you – articles, blogs, posts, videos, infographics – you name it! The content you post allows the reader to understand who you are, what you sell and how to buy from you.
A Visibility Coach
A Visibility Coach (c’est moi) is someone who walks you through all of that and keeps you accountable to your content marketing intentions. In business, we seem to shy away from writing and putting ourselves “out there” on the internet, but that is crippling for business. A Visibility Coach will help you with the overall message you send, the words you write, the images you include, how and when to publish and any of the confidence stuff that is a roadblock to your success.
Why you need a copywriter to help you with your content marketing
Copywriters are not like poets – they’re good with words, yes, but they are also business, marketing, and even human psychology whizzes. Copywriters know how to think about the thing they are promoting and figure out a good angle, hit on a particular pain-point, and find a way to make the reader want to know more.
They also know how to construct an article. Copywriters know how to insert a call to action. They know how and when not to be too salesy. And good ones know how to be authentic to the business and the people they are helping.
Copywriters know how to craft a strategic message – that should be mistake free.
Even if all your content marketing is going to be in images and videos, you still need someone to help you figure out the message and how it will be delivered. Copywriters do their craft – content marketing – with visuals too.
Sorry, what is Content Marketing, again?
Here’s a definition,
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is the present and future of marketing. It’s not going away, and that’s not a bad thing. It’s an easy and affordable approach to promoting your business.
But firstly, what is CONTENT?
Content is anything you write, say or post – it could be writing in a Facebook post or blog article, it could be an image, it could be a short video, it could be anything that carries a message. It’s usually a creative thing, and that’s why people balk at doing it themselves.
Importantly, the content you post should be about you, your services and your approach to what you offer. It should connect to your Key Messages that you need to project to the world to attract the right kind of client or customer. It should give off the vibe or the aura of your business. Sometimes your content will be direct and about sales, other times it’s just about you sharing a bit about your world, your expertise, your thoughts, and ideals.
What does Content Marketing achieve?
Content marketing directs people to your website, and this helps with SEO
Content marketing increases engagement with targeted audiences
Content marketing generates more leads
Content marketing generates more sales
Content marketing builds brand awareness
Content marketing establishes you as the leader in your field
Content marketing is cheaper than traditional modes of advertising.
Visibility Coaching – AFFORDABLE PLUS
Content marketing trumps paid advertising, AND it’s a more targeted approach. Visibility Coaching, which is all about getting you to create great content, is the most affordable marketing support option around.
For a full six months of support, you can interact with your followers and audience for less than the cost of one advertisement or print promo opportunity. Six months worth of promotions!!
The added benefit is that my Visibility Coaching program is ALL ABOUT LEARNING to create excellent content, and not to be scared by any facet of the online content marketing thang. After six months of being in the program, you can go off and efficiently promote your business for very little funds. That’s what I want for my clients! To work with me and then go off confidently to write and promote themselves with an understanding of how content marketing works.
Visibility Coaching is the best way to learn all there is to know about Content Marketing. It’s personal; it’s down to earth, and it will get you connected to your audience in a consistent way, meaning regular money flowing in.
Do you want in?
If all of this sounds good to you, to have someone support you through your Content marketing and all the messages and writing involved with it, then I’d really love to hear from you! You can either contact me directly, or you can read more about my Visibility Coaching packages here.
If you’d like to learn more about the value of content marketing, check out these articles I’ve found. Some of them are referenced in this post.
What is content marketing? http://contentmarketinginstitute.com/what-is-content-marketing/
Hard to ignore facts about content marketing http://www.business2community.com/infographics/8-hard-ignore-content-marketing-benefits-infographic-01038290#brpyjjBC6s5bGzU3.97
The benefits of content marketing http://www.inc.com/jayson-demers/the-top-10-benefits-of-content-marketing.html