Harry and I worked together to focus what messages he could send to the world about his unique Exercise Rehabilitation studio. Harry works with injured and sore people to make them move better again and live the life they want!
Spark Movement Studio is a little different to services like Physio and Chiro, as Harry combines his knowledge across about four disciplines of health, movement, fitness and injury rehabilitation. We laughed that he’s a bit of a rogue and even a witch Doctor in his field, and sadly how his uniqueness complicates sending promotional messages. is a little different to services like Physio and Chiro, as Harry combines his knowledge across about four disciplines of health, movement, fitness and injury rehabilitation. We laughed that he’s a bit of a rogue and even a witch Doctor in his field, and sadly how his uniqueness complicates sending promotional messages.
A lot of businesses offer standard services and products but there’s something about my clients that like to do things a little left of the middle, which I love… it certainly makes for a better marketing puzzle to tackle!
Harry took part in one of my Key Message Workshops to figure out what three main things he could communicate to his audience. He found:
No. 1 that Spark is a qualified, professional corrective exercise and rehabilitation studio (sometimes your messages needs to be about what you actually offer, if it’s a bit different).
No. 2 You can learn to Fix Yourself and be Pain and Injury Free and,
No. 3 Spark Clients get consistently amazing results!
To collect content that demonstrates the outcomes Harry achieves with his clients, he recently sent out a very simple email. He sent six questions to all his clients and asked them to respond to gather their story from pain to happiness following his program.
The questions sent helped to build a little beginning, middle and end story, with each client and they were:
- What did you come to Spark for?
- Describe your injury or pain when you start at Spark
- How did you find the massage/training/information?
- What results did you gain from the massage/training?
- What did you love most about the Spark approach?
- What aspects of the service would you recommend?
The first two questions are the before questions, the third is what happened, and the fourth one, – the clincher – reveals what specific outcomes the client had working with him. How much was the client’s pain reduced? What could they now get back to, because they were stronger in their body?
The last two questions provide insight into the unique approach Harry has to corrective exercise and how that is received.
The results your clients get from your service, in their words, ARE GOLD.
How do you collect your clients’ stories? Do you make it easy for them to provide a testimonial for you? Is it part of your client finalisation process? I certainly hope you might think about having one.
And then, if you do collect all these little stories, where do you put them and how do you share them?
Harry is in the process of adding his testimonial stories to his website and Facebook page. He will even get some of the clients to make 30second videos of their triumph over injury and pain.
If you’d like to hear more about how to gather testimonials from your clients and also how to use them to results in more clients, sign up for a free consult here.
Harry and I actually did a services swap, because my oh my, was my right shoulder giving me grief.
Here’s what I wrote from Harry’s questions:
I came to Spark because of a very painful shoulder. I’d damaged it from working too hard at a silly desk typing like mad, and then not looking after it when it niggled and niggled over time. The pain got so bad and carried for more than two years, that I eventually thought I better do something, properly, about it. I had seen Osteopaths and received some light massages to ease discomfort but wish I’d gone to Harry sooner!
Harry offered an assessment to see what was the heart of the matter. What I liked was that it was really thorough. He considered all my injuries and even old car accidents to gain a big picture of the state my body was in. He then developed a tailored movement program for me.
After the very first exercise session, I experienced no pain! I thought it was a miracle! I thought I was on a pathway to constant pill popping and maybe even surgery but now that is turned around. I have to keep up my exercises but can say without a doubt that Harry’s program has improved my shoulder and also my quality of life.
What I really loved the most was that I felt like I learnt about my body and how to work with my injury. I have learnt things to manage my injury long term.
I most definitely recommend getting an assessment at Spark if you have any injury or pain – you will learn something new about your body, and gain skills and knowledge to help you manage your pain and not be so reliant on short term fixes. The exercise sessions are great too! Actually we had a lot of fun listening to crazy music tracks which made the whole thing feel less like a regime and more of an early morning party!
See what kind of amazing feedback AND website and social media copy you can gather JUST BY SENDING YOUR CLIENTS A FEW QUESTIONS?
Genius tip, right there! ?
If you have a painful niggle, contact Harry.