I’ve been working with Defined Coffee to get them more noticeable in their local area. Defined Coffee is a great little café within a set of shops on a crossroad, just around the corner from where I live.
All business owners are confident!? Right? Wrong? Somewhere in the middle? Part of putting off content marketing and writing for ourselves has to have something to do with confidence. Yes, I’m sure it has something to do with a lack
Let’s continue having a breather from thinking too much in this “Write your own website” series. In this post I’m going to share with you the things I do when I write website copy for people. I have a
I think it’s time for a little recap of what’s been written about thus far. There’s been a lot of information and reflection can be the best way to learn. The purpose of this blog series is to help you
Let’s talk a little bit about the journey for the visitor on your website. There’s a narrative order that people expect when reading a website’s words. The journey – what do I mean by that? I mean where
Many of you would know that Chai and Blogging just seems to go together in my opinion… There’s something about the sweet and earthly smells that carry from the pot, in through our nostrils, stimulating the synapses and opening ideas
Much like tone of voice guiding words, one thing you can do to build your business’s mindset is to develop a brand personality word package. It’s not just something that helps with writing your website. The words in this package
Last post we talked about there being a golden thread through your website, driven by your business’s purpose and values. The golden thread is also carried through if you allow your own voice to shine in your web copy. You
This post is about trying to find the centre of your business; the purpose and values for your business and the website that represents it. You really can’t write for your business without having an understanding of these two important elements.
This morning I delivered the following speech to the Townsville Ladyboss group who are brought together by the vivacious Creative Business Coach and Do-er, Elle Roberts. I probably would still be stuck in my horrid government admin role if it weren’t