Alex Christopher

Communications & Arts Administration

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Website Shake up

Visibility Coaching – with Artist Imogen Rogers

Visibility Coaching – with Artist Imogen Rogers

Imogen Rogers is an artist and educator based in Townsville and we recently worked together to boost her website as a platform for selling her vibrant works. We had five Visibility Coaching sessions together and worked initially on the website

Alex Christopher April 11, 2017 COntent marketing, Social Media, Visibility Coaching, Website Shake up, Websites No Comments Read more

#10 – Write your own website – “When I write a website…”

#10 – Write your own website – “When I write a website…”

  Let’s continue having a breather from thinking too much in this “Write your own website” series. In this post I’m going to share with you the things I do when I write website copy for people. I have a

Alex Christopher September 4, 2016 Copywriting, Website Shake up, Websites, Writing No Comments Read more

#6 Write your own website – ‘Sing your own song – finding and guiding your tone of voice’

#6 Write your own website – ‘Sing your own song – finding and guiding your tone of voice’

Last post we talked about there being a golden thread through your website, driven by your business’s purpose and values. The golden thread is also carried through if you allow your own voice to shine in your web copy. You

Alex Christopher June 13, 2016 Business, Copywriting, Editing, First Draft, Proofreading, Uncategorized, Website Shake up, Websites, Words, Writing 1 Comment Read more

#5 – Write your own website – ‘Purpose & Values Driven Web Copy – Find your mindset’

#5 – Write your own website – ‘Purpose & Values Driven Web Copy – Find your mindset’

  This post is about trying to find the centre of your business; the purpose and values for your business and the website that represents it. You really can’t write for your business without having an understanding of these two important elements.

Alex Christopher May 30, 2016 Business, Copywriting, Editing, Proofreading, Teaching, Website Shake up, Websites, Words, Writing No Comments Read more

Website words that sing – A #ladyboss Breakfast speech

Website words that sing – A #ladyboss Breakfast speech

This morning I delivered the following speech to the Townsville Ladyboss group who are brought together by the vivacious Creative Business Coach and Do-er, Elle Roberts. I probably would still be stuck in my horrid government admin role if it weren’t

Alex Christopher May 10, 2016 Business, Copywriting, Editing, Proofreading, Reflections, Teaching, Website Shake up, Websites, Words, Writing No Comments Read more

#4 – ‘Write your own website’ – Product Focus & Elevator Pitches

#4 – ‘Write your own website’ – Product Focus & Elevator Pitches

Have you gone to write your website’s words before knowing exactly what you’re offering the world? Have you decided you want to go into business, or have an online presence, but as yet you’ve not been entirely clear what you

Alex Christopher May 6, 2016 Business, Copywriting, Editing, First Draft, Proofreading, Social Media, Website Shake up, Websites, Words No Comments Read more

#2 – Write your own website – ‘Sitemaps and menu wording’

#2 – Write your own website – ‘Sitemaps and menu wording’

  Now we are onto sitemaps and website menus. And the message is the same again, keep it simple, “you sexy thing”. Let’s check in with wiki again, “A site map (or sitemap) is a list of pages of a

Alex Christopher January 22, 2016 Business, Copywriting, Editing, Food, Proofreading, Social Media, Website Shake up, Websites, Words, Writing No Comments Read more

#1 post – Write your own website series – ‘Business names, Domain names and other titles’

#1 post – Write your own website series – ‘Business names, Domain names and other titles’

  Clear and simple wording in your website names and titles :: Go!   This blog post series focuses on the words needed to develop a website on your very own. And that’s not just about words in your paragraphs and

Alex Christopher January 22, 2016 Business, Copywriting, Editing, Proofreading, Website Shake up, Websites, Words, Writing No Comments Read more

Words in Product titles – Esoteric and vague might not be a good idea!

Words in Product titles – Esoteric and vague might not be a good idea!

Monk script conducted a website review recently where the question of nondescript product titles became a focal point.   Are your product titles vague, nondescript or falling short of communicating what you’re all about?  Can what you call your products

Alex Christopher October 15, 2015 Business, Copywriting, Social Media, Website Shake up, Websites, Words, Writing 1 Comment Read more

An easy-going and authentic voice for a geo-science website

An easy-going and authentic voice for a geo-science website

  The first person to sign up to the $65 Website Review was Kelvin from SGS Consultants in Townsville. Kelvin opted for a one hour consultation to start a conversation about how his website could be improved, knowing that it

Alex Christopher July 12, 2015 Business, Copywriting, Reflections, Website Shake up, Websites, Words, Writing No Comments Read more
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Recent Posts

  • BA or BS? The value of an arts degree
  • Reading – like an apple a day
  • Tactics to tackle writer’s block
  • Climate change finger pointing
  • Antidote to self-promotion blues

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