Finding clarity for promoting your business is so much easier said than done. We can spend hours and hours getting to know our purpose and focus…. and then more and more time getting acquainted with our ideal client. We
Working with Go Swedish is a little bit like being a kid in a candy shop for me. As a child who always loved art and design, who would draw plans to redecorate every room she ever went into, I
I think it’s time for a little recap of what’s been written about thus far. There’s been a lot of information and reflection can be the best way to learn. The purpose of this blog series is to help you
Much like tone of voice guiding words, one thing you can do to build your business’s mindset is to develop a brand personality word package. It’s not just something that helps with writing your website. The words in this package
Last post we talked about there being a golden thread through your website, driven by your business’s purpose and values. The golden thread is also carried through if you allow your own voice to shine in your web copy. You
This post is about trying to find the centre of your business; the purpose and values for your business and the website that represents it. You really can’t write for your business without having an understanding of these two important elements.
This morning I delivered the following speech to the Townsville Ladyboss group who are brought together by the vivacious Creative Business Coach and Do-er, Elle Roberts. I probably would still be stuck in my horrid government admin role if it weren’t
Have you gone to write your website’s words before knowing exactly what you’re offering the world? Have you decided you want to go into business, or have an online presence, but as yet you’ve not been entirely clear what you
Before we go any further, it’s a good idea to start to think about who it is that will be reading your website. Or more to the point, who you want to be reading your website. If you’ve
Now we are onto sitemaps and website menus. And the message is the same again, keep it simple, “you sexy thing”. Let’s check in with wiki again, “A site map (or sitemap) is a list of pages of a