Alex Christopher

Communications & Arts Administration

Menu

  • Home
  • About
    • Clients / Portfolio
    • What they said :)
  • Visibility Coaching
  • Editing & Proofreading
  • Blog
  • Projects
  • Contact

Editing

Copy writing – first step Build the Bridge

Copy writing – first step Build the Bridge

  Finding clarity for promoting your business is so much easier said than done. We can spend hours and hours getting to know our purpose and focus…. and then more and more time getting acquainted with our ideal client. We

Alex Christopher May 4, 2017 Business, Copywriting, Editing, Words No Comments Read more

Visibility Coaching with Go Swedish

Working with Go Swedish is a little bit like being a kid in a candy shop for me. As a child who always loved art and design, who would draw plans to redecorate every room she ever went into, I

Alex Christopher October 4, 2016 Business, Content Coach, Copywriting, Editing, Proofreading, Social Media, Teaching, Visibility Coaching, Websites, Words, Writing No Comments Read more

#9 – Write your own website “Recap time”

#9 – Write your own website “Recap time”

  I think it’s time for a little recap of what’s been written about thus far. There’s been a lot of information and reflection can be the best way to learn. The purpose of this blog series is to help you

Alex Christopher August 25, 2016 Copywriting, Editing, Mindset, Websites, Words, Writing No Comments Read more

#7 Write your own website – ‘Brand personality words’

#7 Write your own website – ‘Brand personality words’

Much like tone of voice guiding words, one thing you can do to build your business’s mindset is to develop a brand personality word package. It’s not just something that helps with writing your website. The words in this package

Alex Christopher June 13, 2016 Business, Copywriting, Editing, Proofreading, Uncategorized, Websites, Words, Writing No Comments Read more

#6 Write your own website – ‘Sing your own song – finding and guiding your tone of voice’

#6 Write your own website – ‘Sing your own song – finding and guiding your tone of voice’

Last post we talked about there being a golden thread through your website, driven by your business’s purpose and values. The golden thread is also carried through if you allow your own voice to shine in your web copy. You

Alex Christopher June 13, 2016 Business, Copywriting, Editing, First Draft, Proofreading, Uncategorized, Website Shake up, Websites, Words, Writing 1 Comment Read more

#5 – Write your own website – ‘Purpose & Values Driven Web Copy – Find your mindset’

#5 – Write your own website – ‘Purpose & Values Driven Web Copy – Find your mindset’

  This post is about trying to find the centre of your business; the purpose and values for your business and the website that represents it. You really can’t write for your business without having an understanding of these two important elements.

Alex Christopher May 30, 2016 Business, Copywriting, Editing, Proofreading, Teaching, Website Shake up, Websites, Words, Writing No Comments Read more

Website words that sing – A #ladyboss Breakfast speech

Website words that sing – A #ladyboss Breakfast speech

This morning I delivered the following speech to the Townsville Ladyboss group who are brought together by the vivacious Creative Business Coach and Do-er, Elle Roberts. I probably would still be stuck in my horrid government admin role if it weren’t

Alex Christopher May 10, 2016 Business, Copywriting, Editing, Proofreading, Reflections, Teaching, Website Shake up, Websites, Words, Writing No Comments Read more

#4 – ‘Write your own website’ – Product Focus & Elevator Pitches

#4 – ‘Write your own website’ – Product Focus & Elevator Pitches

Have you gone to write your website’s words before knowing exactly what you’re offering the world? Have you decided you want to go into business, or have an online presence, but as yet you’ve not been entirely clear what you

Alex Christopher May 6, 2016 Business, Copywriting, Editing, First Draft, Proofreading, Social Media, Website Shake up, Websites, Words No Comments Read more

#3 – Write your own website – ‘Speak to that special someone’

#3 – Write your own website – ‘Speak to that special someone’

  Before we go any further, it’s a good idea to start to think about who it is that will be reading your website. Or more to the point, who you want to be reading your website.   If you’ve

Alex Christopher April 11, 2016 Business, Copywriting, Editing, Proofreading, Websites, Words, Writing No Comments Read more

#2 – Write your own website – ‘Sitemaps and menu wording’

#2 – Write your own website – ‘Sitemaps and menu wording’

  Now we are onto sitemaps and website menus. And the message is the same again, keep it simple, “you sexy thing”. Let’s check in with wiki again, “A site map (or sitemap) is a list of pages of a

Alex Christopher January 22, 2016 Business, Copywriting, Editing, Food, Proofreading, Social Media, Website Shake up, Websites, Words, Writing No Comments Read more
  • « Previous

Recent Posts

  • BA or BS? The value of an arts degree
  • Reading – like an apple a day
  • Tactics to tackle writer’s block
  • Climate change finger pointing
  • Antidote to self-promotion blues

Subscribe

Subscribe

Copyright © 2019 Alex Christopher Designed by: Elle Roberts - www.elleroberts.me