All business owners are confident!? Right? Wrong? Somewhere in the middle?

Content marketing townsville, visibility coach

Part of putting off content marketing and writing for ourselves has to have something to do with confidence. Yes, I’m sure it has something to do with a lack of time and know-how but I’m sure we would find a slot in the calendar and up skill ourselves if we were really keen to promote ourselves. Those things are work-aroundable if you have the want and vision. But our content writing still seems to drag. It’s in the too hard basket. Why? It’s cheaper and more immediate than any other form of promotion…

What is confidence?

I love looking at definitions of words. I’ve just spent a good 30 minutes looking up the meaning of confidence and all of its associations and antonyms. Sometimes we think we know the meaning of a word we use and hear often, but if we look at the definition we might see there is an extra element, a new dimension of meaning, that is overlooked in a certain context.

Here’s the simple definition from the Merriam Webster Dictionary App:

Simple Definition of confidence


noun con·fi·dence \ˈkän-fə-dən(t)s, -ˌden(t)s\

  • : a feeling or belief that you can do something well or succeed at something
  • : a feeling or belief that someone or something is good or has the ability to succeed at something
  • : the feeling of being certain that something will happen or that something is true

I find it interesting that confidence is noted not just as a feeling but also a belief.

A feeling is defined as, “an awareness by your body of something in it or on it. An emotional state or reaction. Thoughts of wanting to help someone sick, hungry, in trouble, etc.”

So confidence is felt. Confidence is a feeling. It’s connected to us physically and also emotionally. I think we know that, but do we ever consider it? I mean, sit and ponder the detail of that? I challenge you to consider how confidence is a feeling and whether it makes us aware of something of ourselves. What is that ‘something’ for you?

Confidence is a belief, and that is also a feeling… Belief “of being sure that someone or something exists or that something is true. A feeling that something is good, right or valuable. A feeling of trust in the worth or ability of someone or something.”

Confidence and beliefs are feelings. Feelings are an awareness. Beliefs are then connected to awareness too.

A fuller definition of belief is

“A state or habit of mind in which trust or confidence is placed in some person or thing.”

My mind trails off at…“a habit of mind…”


nounhab·it \ˈha-bət\

Simple Definition of habit
  • : a usual way of behaving : something that a person does often in a regular and repeated way

So a habit of mind could mean something that we think/believe/say regularly in a repeated way. We hear these things. They reinstate the position of the thought/belief/words. We may end up believing them even if they’re not true. Words are powerful after all.

One of my favourite words everer is Echolalia.


noun echo·la·lia \ˌe-kō-ˈlā-lē-ə\

Definition of echolalia
  1. : the often pathological repetition of what is said by other people as if echoing them

It means to almost madly repeat what others say as if to rebound and resound their words.

There’s a lot of negativity in the world. We may surround ourselves with negative talk through the news. Perhaps our feelings and beliefs are the echolalia of our self-talk and the talk of others – and perhaps these messages are not always positive. Perhaps our confidence has something to do with the messages within us and around us and what we choose to repeat.

Now I could keep going with looking up the words “regular” and “repeated” and “behaving” and the like. But after sitting here for a little while I’m starting to see something.

That confidence perhaps can be practised. It may be an attitude. It may be reachable through a habit, a regular meditation on believing in something. Believing in you. Believing you can do it. That you can rock at your business and you can reach your potential through your writing.

And… that words… in our heads or otherwise, can help. That messages can help. Positive words and positive messages. Regularly saying to yourself perhaps, that you can.

Confidence is the feeling of being certain that something will happen or that something is true.

Let’s focus on these words:

Certitude :: Aplomb :: Assurance :: Self-assurance :: Self-esteem :: Self-trust

  • I come to writing with certitude that I can get something on the page.
  • I will write with aplomb.
  • I have assurance that content marketing will work for me.
  • In writing I am self-assured, I esteem myself and I trust I can share my voice.

We can avoid these words; the antonyms of confidence:: Dissidence :: Insecurity :: Self-doubt

  • Dissidence is not part of my nature.
  • Insecurity can be reworked in my mind.
  • In moments of self doubt I am able to find certitude in my own thoughts and I express them through my writing and messages.

Can we practise confidence?

I think so. A lack of confidence does not need to be paired with anxiety, freak out and avoidance. It takes knowing that confidence is a feeling. And feelings are fluid, can be challenged, flexed and changed. It takes knowing that confidence is a belief and belief is a feeling, which is workable, malleable and open to be guided. With the right words and self-talk. With the right vision.

In considering this, I believe that we can challenge feelings of dissidence, with visions of certitude, approaching all tasks with aplomb and going about our content writing and all areas of our business with these other nice words:

Poise // Collectedness // Composedness // and, to leave you with a goody, Sangfroid.


If you feel like you are lacking in a bit of confidence to put yourself out there with your business and your story, I have a program that begins in October that might be for you. It’s called Visibility Coaching. Check it out 🙂














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